As many businesses lost track of the true meaning of customer relationship management (CRM), it may be useful to review just what the term “CRM” really means. CRM is a strategy for managing and nurturing a company’s interactions with customers and sales prospects, increasing customer loyalty, understanding customer needs and implementation of strategies focused on clients. A company which is truly customer oriented controls its growth, maintains competitiveness and reaches maximum operational efficiency. Software SAP CRM ha already helped the best companies in more than 25 industries to develop the best relationships with customers. This is the result of understanding customer needs, improvement of efficiency, simplification of key business processes and rapid adaptation to changing requirements of businesses and clients.